We are seeking a highly analytical and execution-focused Digital Marketing Specialist to join our growth team. You will own the full-funnel performance marketing strategy, from planning and launching high-ROI campaigns to advanced tracking, automation, data analysis, and optimization across paid, organic, and email channels. 

This role requires a strong blend of strategic thinking, technical implementation, and data-driven decision making to drive measurable business outcomes in traffic, leads, conversions, and revenue. 

Key Responsibilities 

Performance Campaign Strategy & Execution: 

• ·       Plan, develop, launch, and optimize end-to-end performance marketing campaigns across Meta Ads, Google Ads (Search & Display), SEO, SEM, and Email Marketing. 

  ·       Manage full-funnel strategies including awareness, consideration, conversion, and retention campaigns. 

  ·       Conduct audience research, segmentation, custom/lookalike audience building, and precise targeting to maximize efficiency. 

  ·       Produce and optimize ads copy on each channel to enhance campaign effectiveness 

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Technical Implementation & Tracking: 

• ·       Set up and maintain robust tracking infrastructure using Google Tag Manager (GTM), Google Analytics 4 (GA4), Meta Pixel, Google Ads Conversion Tracking, and server-side tagging where applicable. 

  ·       Implement event tracking, enhanced conversions, cross-device attribution, and accurate ROI measurement. 

  ·       Build and automate custom dashboards & reports (in Looker Studio) for real-time performance monitoring and stakeholder reporting. 

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Optimization & Testing: 

• ·       Perform continuous A/B testing and multivariate testing on creatives, landing pages, ad copy, and user flows. 

  ·       Drive Conversion Rate Optimization (CRO) initiatives to improve landing page performance and overall funnel efficiency. 

  ·       Analyze campaign data to identify insights, optimize bidding strategies, budget allocation, and creative performance. 

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Marketing Automation & Personalization: 

• ·       Design and automate customer journeys using email marketing platforms (e.g., Klaviyo, Mailchimp, or similar). 

  ·       Build automated workflows for lead nurturing, retargeting, and post-purchase campaigns. 

  ·       Leverage AI tools to support content generation, predictive analytics, and workflow automation. 

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SEO/SEM & Content Support: 

• ·       Execute on-page and technical SEO for best practices, keyword research, and content optimization to improve organic visibility. 

  ·       Collaborate with content and design teams to create high-converting assets that align with paid and organic strategies. 

  
  

Reporting & Insights: 

• ·       Deliver weekly/monthly performance reports with clear insights and actionable recommendations. 

  ·       Monitor key metrics: ROAS, CPA, CAC, LTV, conversion rate, CTR, and attribution across channels. 

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Requirements 

• ·       2–4+ years of hands-on experience in performance digital marketing, preferably in e-commerce, SaaS, or lead-generation businesses or Tech products, B2B companies. 

  ·       Proven track record of managing profitable multi-channel campaigns with measurable ROI improvement. 

  ·       Advanced proficiency in: Google Ads (Search, Performance Max, Display), Meta Ads Manager (including Advantage+ campaigns), Google Analytics 4 (GA4) – events, explorations, audiences, attribution, Google Tag Manager (GTM) – tags, triggers, variables, server-side, Looker / Looker Studio – building automated dashboards and custom visualizations 

  ·       Strong experience with marketing automation tools and workflows. 

  ·       Solid knowledge of SEO/SEM tools (Google Search Console, Keyword Planner, SEMrush, Ahrefs). 

  ·       Experience with Conversion Rate Optimization (CRO) and landing page testing tools (e.g., Google Optimize, VWO, or similar). 

  ·       Familiarity with AI-powered marketing tools for content, analytics, or bidding. 

  ·       Basic knowledge of HTML/CSS, JavaScript for tracking/debugging is a plus. 

  ·       Experience with additional platforms: TikTok Ads, LinkedIn Ads, or email tools  

  ·       Good to English (written and spoken) required for campaign copy, reporting, and potential international collaboration. 

  ·       Good communication and cross-functional collaboration skills. 

  
  

What We Offer: 

• ·       Competitive salary with performance bonus 

  ·       Opportunity to directly impact business growth with significant budget ownership 

  ·       Access to the latest marketing tools and technologies 

  ·       Professional development budget for courses and certification