We are seeking a dynamic, creative, and detail-oriented MarCom Specialist to lead and execute the company’s marketing communications efforts. You will be responsible for developing integrated communication strategies, managing social media channels, producing high-quality multi-format content, and supporting event marketing & PR activities to strengthen brand awareness, engagement, and business growth. 

This role requires a strong blend of creativity, strategic thinking, technical production skills, and analytical abilities in a fast-paced environment. 

Key Responsibilities 

Marketing Communications Strategy: 

• ·       Develop and implement comprehensive MarCom plans that align overall Marketing Strategies of Marketing Manager to meet the company objectives. 

  ·       Conduct audience research, competitor analysis, and trend monitoring to inform content and campaign direction. 

  ·       Maintain a consistent brand of voice, tone, and visual identity across all channels. 

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Social Media Management: 

• ·       Plan, execute, and optimize the company’s social media presence across platforms (Facebook, Instagram, LinkedIn, TikTok, YouTube, etc.). 

  ·       Create and manage editorial/content calendars, schedule posts, and handle daily community engagement and moderation. 

  ·       Monitor social media performance using analytics tools, track KPIs (reach, engagement, sentiment, conversions), and provide regular reports with actionable recommendations. 

  ·       Respond to comments, manage community interactions, and handle potential crisis communications professionally. 

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Content Creation & Production: 

• ·       Conceptualize, produce, and manage diverse content types: social posts, Reels/Shorts, long-form videos, blog articles, newsletters, brochures, flyers, banners, infographics, and corporate materials. 

  ·       Design visual assets using Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Canva. 

  ·       Produce and edit professional videos and motion graphics using CapCut, Adobe Premiere Pro, and After Effects where needed. 

  ·       Leverage AI tools (ChatGPT, Midjourney, Runway, CapCut AI, etc.) for efficient content generation, copywriting, image/video creation, and optimization while ensuring human oversight and brand alignment. 

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Event Marketing & PR Support: 

• ·       Plan, coordinate, and execute marketing events, webinars, offline activations, trade shows, and brand experiences. 

  ·       Assist in PR activities: drafting press releases, media pitching, media monitoring, and building media relationships. 

  ·       Coordinate with external vendors, agencies, and internal teams for production and event logistics. 

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Performance Measurement & Optimization: 

• ·       Track and analyze the effectiveness of all MarCom activities using data from social platforms, Google Analytics, email tools, and event metrics. 

  ·       Build reports and dashboards to present insights to stakeholders and recommend improvements. 

  ·       Ensure compliance with accessibility standards, copyright laws, and data privacy regulations. 

  ·       Work closely with Digital Marketing, Sales, Design, and other teams to ensure integrated campaigns. 

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Requirements 

• ·       2–5 years of relevant experience in Marketing Communications, Social Media Management, Content Creation, or PR. 

  ·       Strong portfolio demonstrating social media management, video production, graphic design, and event support. 

  ·       Excellent in storytelling, copywriting, and creative skills with a keen eye for visual aesthetics and current trends. 

  ·       Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, Canva)  

  ·       Skilled in video production & editing: CapCut, Adobe Premiere Pro 

  ·       Hands-on experience with AI tools for content creation, including prompt engineering and quality control of AI-generated assets. 

  ·       Solid knowledge of social media platforms, scheduling tools (Hootsuite, Buffer, Meta Business Suite), and analytics. 

  ·       Experience in event marketing and PR activities. 

  ·       Good to written and verbal communication skills in English (and Vietnamese if applicable). 

What We Offer 

• ·       Competitive salary with performance incentives 

  ·       Creative freedom to experiment with new formats and AI tools 

  ·       Opportunities to work on high-visibility projects and events 

  ·       Access to premium design and production software 

  ·       Dynamic, collaborative work environment with room for professional growth