Sales & Marketing Director

Singapore

Roles & Responsibilities

Sales Strategy and Business Development

• Develop and execute sales strategies to achieve revenue targets and expand market presence.
• Identify new business opportunities, generate leads, and manage the sales pipeline to ensure consistent growth.
• Build and maintain strong relationships with key clients, partners, and stakeholders.
• Oversee contract negotiations, proposals, and sales presentations to secure high-value deals.
• Monitor sales performance, provide forecasting, and adjust strategies to meet market conditions.

Marketing Strategy and Execution:

• Lead the development and implementation of integrated marketing strategies, both online and offline, to drive lead generation and brand growth.
• Oversee digital marketing initiatives including email marketing (EDM), social media campaigns, SEO/SEM, and paid advertising (LinkedIn, Facebook, Google).
• Develop and manage the marketing budget, ensuring effective use of resources and measurable ROI.
• Drive the company’s Employer Branding by creating engaging content for various channels (website, social media, newsletters, etc.) to attract both candidates and clients.
• Represent the company at trade shows, conferences, and industry events to promote brand visibility and business development.

Cross-functional Collaboration:

• Collaborate closely with sales, pre-sales, customer success, finance, and product teams to align sales and marketing initiatives with business objectives.
• Work with the Customer Success team to ensure a seamless client experience and identify opportunities for up-selling and cross-selling.
• Partner with the delivery teams to ensure the availability of resources and the timely delivery of services to clients.

Market Research and Competitor Analysis

• Conduct market research to identify trends, customer needs, and competitive threats, and use insights to adjust marketing and sales strategies.
• Analyze competitor offerings, pricing strategies, and market positioning to ensure a competitive advantage.
• Prepare regular reports on market trends, performance metrics, and strategic recommendations for senior management.

Team Leadership and Development

• Lead, mentor, and develop the Sales and Marketing team, fostering a high-performance culture focused on results.
• Set clear performance goals, provide regular feedback, and conduct performance reviews.
• Ensure the professional development of team members by identifying growth opportunities and providing training and support.
• Requirements
• Bachelor’s degree in marketing, Business Administration, Sales, or a related field.
• Minimum of 05 years of experience in sales and marketing, with a proven track record in leadership roles.
• Strong knowledge of marketing channels, sales strategies, and branding.
• Experience in B2B sales within the IT services or technology sector.
• Experience in global markets, particularly in the APAC region.
• Expertise in digital marketing tools, CRM systems, and analytics platforms.
• Exceptional leadership, communication, and collaboration skills.
• Strong analytical and problem-solving abilities, with a data-driven approach to decision-making.

Benefits:

• Competitive salary and performance-based bonuses.
• Opportunities for professional development and growth.
• A collaborative and innovative work environment.
• Employee recognition and reward programs.